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CAT MAN 4U - CATEGORY MANAGEMENT FOR YOU

Business coach: Olexandr Stepanov. Invited BSK business coach, business practitioner, coach, facilitator, lecturer, moderator, mentor. The author of the trainings "CAT MAN 4U", "BIG DATA 4U" "Negotiations 4U - Retail VS Manufacturers".

Format: 2 days from 10:00 to 18:00.

Training starts: February 16-17, 2019

Audience:

  • Business owners, General / Executive / Commercial Directors.
  • Heads of departments: Purchases \ Sales \ Marketing \ Trade Marketing \ Analytics
  • Managers of departments: Purchases \ Sales \ Marketing \ Trade Marketing \ Analytics
  • Specialists of departments: Procurement \ Sales \ Marketing \ Analytics
  • Anyone who is willing to learn the skills of the most effective of the world's business processes.

GOALS OF TRAINING:

  • Understand the basic principles of working with CAT MAN
  • Understand the risk factors and the success of CAT MAN
  • Understand and master the basic stages of work with CAT MAN
  • Master the special techniques used in CAT MAN
  • Combine theory with practice - your case studies
  • CAT MAN - Questions \ Practice \ Feedback

 

 

 

REGISTRATION 

Format:

  • 2 days from 10:00 to 18:00
  • Group of no more than 15 people.
  • Individual approach

The cost of participation in one module (2 days)

  • 1 participant – 5 500 UAH
  • 2 participants – 5 100 UAH (for each)
  • 3 and more participants – 4 675 UAH (for each)

There are two types of services provided:

  • Educational services (amount without VAT)
  • Information and consulting services (including VAT 20%)

Included in the price:

  • Author's handouts;
  • nominal certificates of participation;
  • coffee break

 

To register 

Training program CAT MAN 4U

BLOCK NAME

MAIN TOPICS OF THE UNIT

THE FIRST DAY

BLOCK 1

Determination of CAT MAN

Categories, Segments, Category Roles

CAT MAN - definitions, terms, components, stages, steps

CAT MAN - Expectations VS Reality, examples

STEP # 1 Category definition and segmentation

Category - Definition

Unified goods classifier

Buyers, consumers, understanding of needs

Big Data: Category segmentation - Processes

CDT: Decision Tree - standards, tools

STEP # 2 Category Roles

Definition of the category role

Evaluation of the category role

Category strategies

BLOCK 2

Big Data

Efficiency analysis

STEP # 3 Evaluation of the category 

Big Data - The data about customers, suppliers, retail, market

Evaluation of missed opportunities - category, retail, supplier

STEP # 4 Efficiency analysis

Criteria for evaluating the category

* Big Data: Retail-specific information for the groups associated with retail

BLOCK 3

Strategies and tactics

CAT MAN

STEP # 5 - Basic Category Strategies

Category roles and strategies - Standards, Tools

STEP # 6 - Basic tactics of categories

Assortment management - Strategies, Instruments

Pricing - Strategies, Instruments, KVI

Promotion management - efficiency promotion

Promo: the process of carrying out promotional strategies, tools

Tactics of category promotion - tools

Promotional channels - approaches to promote

Special module for groups related to retail:

Space management: scheme plan, Macro & Micro - definition, standards, tools

Scheme plan, focused on the customer - tools

BLOCK 4

Project implementation and evaluation

STEP # 7 Project implementation

Market test - selection of test and control points of the project

KPI of the project - Definition

Communication with the consumer, the buyer - tools

STEP # 8 Project evaluation

Category evaluation - definition, standards, tools

Points of the control - definition, standards, tools

Criteria for category evaluation - definition, tools

THE SECOND DAY

BLOCK 5

Repetition of the 1st day

materials

Techniques, methods, models, practice

Repetition of the main steps and stages of work

8 Steps to CAT MAN

STEP # 1 - Category Definition and Segmentation

STEP # 2 – Category Roles

STEP # 3 – Category Evaluation

STEP # 4 - Efficiency analysis

STEP # 5 - Basic Category Strategies

STEP # 6 - Basic Category Tactics

STEP # 7 - Project implementation

STEP # 8 – Project evaluation

Practical work

Discussion of cases

Analysis of the best practices in the industry

BLOCK 6

Methods, techniques, models, practice

Use of techniques, methods, models:

Pareto Method, Descartes Square, Toyota Method

Ishikawa method, technique Eisenhower, Gantt Chart

SWOT Analysis, FIFO & LIFO

ROI in CAT MAN

Practice, teamwork

BLOCK 7

Negotiations, communication, interaction

The importance of negotiations in the CAT MAN

Negotiations in the areas of purchase and sale

Communication outside and inside the company

Team interaction

BLOCK 8

Implementation of 8 steps

CAT MAN

Questions and answers on the training topics

Discussion of business cases CAT MAN

Practical work – cases of the participants of training

Feed back - the participants about the coach and the gain knowledge

Feedback - the coach about the potential of the participants

Homework - individually for each participant

Summarizing