Category management: training in Kiev. Category Management Trainings ★ KROK

Dates: November, 18-19

Invited BSK business coach, business practitioner, coach, facilitator, lecturer, moderator, mentor. The author of the trainings "CAT MAN 4U", "BIG DATA 4U" "Negotiations 4U - Retail VS Manufacturers".

Audience:

Business owners, General / Executive / Commercial Directors.
Heads of departments: Purchases \ Sales \ Marketing \ Trade Marketing \ Analytics
Managers of departments: Purchases \ Sales \ Marketing \ Trade Marketing \ Analytics
Specialists of departments: Procurement \ Sales \ Marketing \ Analytics
Anyone who is willing to learn the skills of the most effective of the world's business processes.

Goals of training:

Understand the basic principles of working with CAT MAN
Understand the risk factors and the success of CAT MAN
Understand and master the basic stages of work with CAT MAN
Master the special techniques used in CAT MAN
Combine theory with practice - your case studies
CAT MAN - Questions \ Practice \ Feedback

The program also is provided in a corporate format on the orders of companies.

Order a program in a corporate format

Format:

2 days from 10:00 to 18:00
Group of no more than 15 people.
Individual approach

The cost of participation in one module (2 days)

1 participant – 5 500 UAH
2 participants – 5 100 UAH (for each)
3 and more participants – 4 675 UAH (for each)

There are two types of services provided:

Educational services (amount without VAT)
Information and consulting services (including VAT 20%)

Included in the price:

Author's handouts;
nominal certificates of participation;
coffee break

To register

Training program CAT MAN 4U

BLOCK NAME	MAIN TOPICS OF THE UNIT
THE FIRST DAY
BLOCK 1 Determination of CAT MAN Categories, Segments, Category Roles	CAT MAN - definitions, terms, components, stages, steps CAT MAN - Expectations VS Reality, examples STEP # 1 Category definition and segmentation Category - Definition Unified goods classifier Buyers, consumers, understanding of needs Big Data: Category segmentation - Processes CDT: Decision Tree - standards, tools STEP # 2 Category Roles Definition of the category role Evaluation of the category role Category strategies
BLOCK 2 Big Data Efficiency analysis	STEP # 3 Evaluation of the category Big Data - The data about customers, suppliers, retail, market Evaluation of missed opportunities - category, retail, supplier STEP # 4 Efficiency analysis Criteria for evaluating the category * Big Data: Retail-specific information for the groups associated with retail
BLOCK 3 Strategies and tactics CAT MAN	STEP # 5 - Basic Category Strategies Category roles and strategies - Standards, Tools STEP # 6 - Basic tactics of categories Assortment management - Strategies, Instruments Pricing - Strategies, Instruments, KVI Promotion management - efficiency promotion Promo: the process of carrying out promotional strategies, tools Tactics of category promotion - tools Promotional channels - approaches to promote Special module for groups related to retail: Space management: scheme plan, Macro & Micro - definition, standards, tools Scheme plan, focused on the customer - tools
BLOCK 4 Project implementation and evaluation	STEP # 7 Project implementation Market test - selection of test and control points of the project KPI of the project - Definition Communication with the consumer, the buyer - tools STEP # 8 Project evaluation Category evaluation - definition, standards, tools Points of the control - definition, standards, tools Criteria for category evaluation - definition, tools
THE SECOND DAY
BLOCK 5 Repetition of the 1st day materials Techniques, methods, models, practice	Repetition of the main steps and stages of work 8 Steps to CAT MAN STEP # 1 - Category Definition and Segmentation STEP # 2 – Category Roles STEP # 3 – Category Evaluation STEP # 4 - Efficiency analysis STEP # 5 - Basic Category Strategies STEP # 6 - Basic Category Tactics STEP # 7 - Project implementation STEP # 8 – Project evaluation Practical work Discussion of cases Analysis of the best practices in the industry
BLOCK 6 Methods, techniques, models, practice	Use of techniques, methods, models: Pareto Method, Descartes Square, Toyota Method Ishikawa method, technique Eisenhower, Gantt Chart SWOT Analysis, FIFO & LIFO ROI in CAT MAN Practice, teamwork
BLOCK 7 Negotiations, communication, interaction	The importance of negotiations in the CAT MAN Negotiations in the areas of purchase and sale Communication outside and inside the company Team interaction
BLOCK 8 Implementation of 8 steps CAT MAN	Questions and answers on the training topics Discussion of business cases CAT MAN Practical work – cases of the participants of training Feed back - the participants about the coach and the gain knowledge Feedback - the coach about the potential of the participants Homework - individually for each participant Summarizing