Application of Digital tools to promote and sell integrated products

Dates: 28.05.2022

Information about the coach:

Alexander Gruhal. KROK Business School teacher, business coach, consultant, marketer, practicing manager. Developer and author of courses in the MBA program "Information and analytical activities of the company in the VUCA environment", "Operational digital marketing", "Fundamentals of Project Management" and others.

He has more than 27 years of professional experience in the fields of management, marketing and system optimization of business.

Areas of expertise:

• Strategic Marketing, Operational Marketing;
• Product Marketing, Service Marketing, Trade Marketing;
• Brand management: brand creation and brand portfolio management;
• Organization and conduct of marketing research;
• Creative team management;
• Media audit and monitoring of media procurement prices, media buying;
• Strategic and situational PR;
• B2B marketing;
• Retail marketing;
• Marketing of goods in omni-channels;
• Organization of Internet promotion: SMM, SEO;
• Business Process Optimization (BPO);
• Business planning and budgeting;

Audience: Top managers

Goal:

To form the knowledge of participants about the possibilities, terminology, methods and tools for finding new customers and lead generation using the Internet, namely:

• Social networks and platforms - FB + Instagram (PPC + lead generation);
• Google search engine - AdWords (PPC);
• E-mail services (automated mailings and scripts);
• Messengers and other mass messaging systems;
• Aggregators and referral networks;

Expected Skills:

Provide an opportunity to train skills:

• allocation of the target audience (CA) of a specific service;
• creation of content in accordance with the needs of the target audience and the goals of the promotional campaign;
• the formulation of a message for the target audience - its elements and their features for each communication channel;
• form a content plan that will help in sales;
• to form a mix of actions for the effective placement of information on the network;
• formation of a sales funnel in the network;
• converting leads into customers;

which will significantly increase the volume of sales of goods / services offered by the company.

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The program is being implemented in a corporate format on the orders of companies.

Order the program
in a corporate format

Format:

• 1 day from 10:00 a.m. till 6 p.m.
• Individual Approach

Participation Fee and Discounts:

• UAH 2 900,00 (without VAT).
• 5 % - 2 participants from one company;
• 7 % - 3-5 participants from one company;
• 10 % - students and BSK graduates

In Cost Included:

• Handouts;
• Administrative Support;
• Certificates;
• Coffe-Breaks;

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