Commercialization of business ideas: create your competitiveness

Title	COMMERCIALIZATION OF BUSINESS IDEAS: CREATE YOUR COMPETITIVENESS
Name of Instructor	Tetiana Kravchenko
Goal	Provide an understanding of the business ideas promoting process to the market and practical tools for testing hypotheses for viability
Expected Skills	managing the process of promoting an innovative business idea from its inception to market leadership potential market for innovative products (including export) creation basic steps of successful promotion understanding and common mistakes preventing right products choosing for market dream clients searching business models choosing before go-to-market strategy creating "Traction" methodology tools using (develop a traction map, problem interviews, use HADI-cycles and Unit-economics) Social Media strategy developing

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MODULE STRUCTURE:

Time	Main topics
10:00-11:30	Topic 1. The process of promoting a business idea to the market What is a business idea? What are products? What are innovative products? What is the market? What do you need to know about the market before promoting? Stages of the innovative products promoting to the market Potential market for innovative products: Customer Discovery & Competitive Landscape
11:30-11:40	Break
11:40-13:20	Topic 2. Export Development: How to Make a Business Global? Assessment of capabilities to export Potential Markets Explore: Testing Ideas and Major Mistakes The right products for export: how can Ukrainian businesses win over foreign consumers? Segmentation: how to choose the target group Product promotion to a new market: export sales channels and search for partners Business modeling and developing a Go-To-Market Strategy Export Plan: marketing, PR, finance, pricing, communications
13:20-14:00	Lunch
14:00-15:00	Topic 3. Traction methodology is the only correct vector to "Victory" • Traction map is the shortest route from idea to first investment • Lifehacks for testing hypotheses without risks (HADI-cycles) • Business scaling: to whom, when and why? • Transfer, diffusion, commercialization
15:00-15:50	Break
15:50-16:00	Training. "Communication ring: knock down the barriers"
16:00-17:00	Topic 4. Media Promotion: what is it and what is it for? Communication channels: what tasks do they solve? 4 steps of Social Media Strategy Target Audience, Competitors, Own Pages Goals & Messages