Business idea in nowadays

Title	BUSINESS IDEA IN NOWADAYS
Name of Instructor	Oksana Sedashova
Goal	To provide an understanding of the creating business ideas process with a strong competitive advantage
Expected Skills	understanding the creative thinking nature and the laws of new ideas creating learning the rules for the successful business ideas generation mastering the best generating business ideas methods learning to create business ideas for a specific target audience through empathy and in-depth interviewing learning to formulate the competitive advantage of a business idea

MODULE STRUCTURE:

Time	Main topics
Day 1
18:00-19:30	Topic 1. The importance of creative thinking in business Where do relevant and successful business ideas come from? Top tips for creating good business ideas Trends and vectors for business ideas according to responsible leadership and social responsibility The nature of creative thinking
19:30-19:40	Break
19:40-21:00	Topic 2. For whom is a business idea? Empathy. Interview method as a tool of Traction method and a powerful way to gather information of the target audience Workshop: Identifying unmet needs Job-To-Be-Done framework
Day 2
18:00-19:30	Topic 3. Technologies for creating business ideas Methods of generating business ideas Formulation of tasks Validation of ideas for viability Prototyping
19:30-19:40	Break
19:40-21:00	Topic 4. Competitive Advantage How to find product value for which the customer will be willing to pay more? Methods of creating ideas for strong competitive advantages of a product, service